Chicago 2009 NHL Winter Classic

CLIENT   |   NATIONAL HOCKEY LEAGUE  -  ART DIRECTION   |  FREDERICK AND FROBERG DESIGN OFFICES


 
 
 

In the second installment of the Winter Classic, Wrigley Field plays host to this rising NHL New Year's traditional. This marked my studio's first collaboration with the National Hockey League on this spectacular event. This event mark was heavily inspired by the Wrigley Field "Home of Chicago Cubs" sign at the front of the stadium. This also inspired the die-cut ticket design featuring the unique shape. The custom "Winter" script would become a traditional for all following Winter Classic branding, and a staple in this retro event. The Winter Classic has become a New Year's Day sports classic for NHL. The throwback sweaters and open air rinks provide a unique experience that conjures up the beginnings of the sport. Fans agree as licensed products, ticket sales and broadcast ratings are off the charts. 

 
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