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#AAviationDay 2016

BRANDING AND SOCIAL DESIGN ROLLOUT

 
 

BRANDING AND PROJECT SETUP

This past April, Ryan Ewing reached out to me on an interesting design and aviation project. I'm all ears, turns out Ryan lined up American Airlines to join him on the first annual #AAviation Day. The day offers a behind-the-sequences look at American Airlines operations across this domestic hubs across the country and in the UK. The type treatment is blend of custom hand-drawn script and a lightweight san-serif. The lightweight and open appearance speaks to flight, it is uplifting and arcs upward. The script also speaks to the feel good mood and excitement of the day. In August 2015 we also worked together refine the AirlineGeeks.com branding.

 

 
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FINAL DAY SOCIAL PROMOS

We added to the excitement on social media for #AAviationDay with these various messaging graphics

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EXCLUSIVE ACCESS TO DAILY OPERATIONS

We wanted to convey the inside access to American's operations through exclusive photography captured through 2016.

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CAPTURING THE AVGEEK SPIRIT

Planespotting is a unique culture onto itself. We also needed  to logo to express the excitement and passion for aviation and airliners.

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Creative and digital Work Begins

All starts with a basic sketch

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Initial Wordmark Treatments, April 2016

Initial Wordmark Treatments, April 2016

#AAviationDay branding program

SOCIAL ACTIVATION

Going in we knew GIFs would be an engaging way to showcase great American AIrlines photography to promo the day. That said, We worked on a few various solutions to push to the AIrlineGeeks twitter account.

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SOCIAL PROMO GIF 1

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SOCIAL PROMO GIF ALT

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Identity Activation on Social, AUGUST 19, 2016

Ryan Ewing and the #AAviation Day crew

Ryan Ewing and the #AAviation Day crew

#AAVIATIONDAY FEATURED on NASDAQ

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AirlineGeeks Branding

2015 LOGO REFRESH and SOCIAL DESIGN

AirlineGeeks Identity Refresh

BEFORE

Airline Geeks Logo 2013–2015

Airline Geeks Logo 2013–2015

AFTER

Airline Geeks Logo 2015–Current

Airline Geeks Logo 2015–Current

SOCIAL MEDIA REVEAL

 

 

AirlineGeeks Social Activation

RAISCH STUDIOS AVIATION DIGITAL CONTENT

"Toddler Flight Simulator"

Before his work with AirlineGeeks, Michael is likely best known in the aviation community for his Dad-built Boeing 737-300 replica flight simulator for his 3 year old daughter. In 2015 Michael received international attention with 'Toddler Flight Simulator'. Video was viewed over 250,000 on Facebook and 24,000k on YouTube. In 2016 it was featured on Good Morning America.