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PreSchool Olympic Logo Design

AN EDUCATIONAL COMMENTARY ON CROWDSOURCING

 
 
 
 

TOKYO 2020  |  INTRODUCTION

In response to the crowd sourced contest in Japan for an open call to redesign the Tokyo 2020 logo, I asked my daughter's preschool class to design the logo. The 3 year old children were given colored shapes to create their designs. All logos were completed within the strict official IOC design guidelines. This project was developed for educational purposes only, the children's faces have been blurred and names change to protect their identities.

No designs were submitted to the actual contest being held in Japan as designs were created in the U.S. As a creative professional working in the sports branding field, I felt it was important to discuss the significance of creativity and expression in logo design over the trend of crowdsourcing.

 
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THE TOKYO 2020 PROPOSED OLYMPIC DESIGNS

Kendra, Olympic Logo, Age 4

Katey, Olympic Logo, Age 3

Taylor, Olympic Logo, Age 3

John, Olympic Logo, Age 3

Eva, Olympic Logo Design, Age 3

Clara, Olympic Logo, Age 4

Kyle, Olympic Logo, Age 4

Sarah, Olympic Logo, Age 3

Sarah, Olympic Logo Design, Age 3

Colin, Olympic Logo, Age 3

Hayley, Olympic Logo, Age 3

Charlotte, Olympic Logo, Age 3

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Tokyo 2020 Olympic Mark

Selecting the LOGO FOR PROGRAM DEVELOPMENT

 

THE FINAL 2020 OLYMPIC AND PARALYMPIC LOGOS

Left, The Primary Tokyo 2020 Mark | Hayley; Right, Primary Paralympic Game Mark | Clara

 
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Olympic Brand History 1992 – 2020

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Identity Development

 

 

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Brand and Logo Program

COMPLETE TOKYo 2020 IDENTITY PROGRAM

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Brand Activation

 

Photography provided by
Norman Yusof, Malaysia  |  Lorenzo Giacobbo, Italy  |  Gunnar Kullenberg, United States
Art Education Consultant, Lori Rattner-Raisch
Classroom Teacher, Jessica Taylor
Addition images, Shutterstock

 

THE PRESCHOOL VISION OF THE TOKYO 2020 GAMES

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 Shinkansen Train at Kyoto Station

Shinkansen Train at Kyoto Station

Preschool Tokyo 2020 Social Media

WORLD WIDE PRESS | DECEMBER 16, 2015 - JANUARY 4, 2016

Raisch Studios on Twitter