TOKYO 2020 | INTRODUCTION
In response to the crowd sourced contest in Japan for an open call to redesign the Tokyo 2020 logo, I asked my daughter's preschool class to design the logo. The 3 year old children were given colored shapes to create their designs. All logos were completed within the strict official IOC design guidelines. This project was developed for educational purposes only, the children's faces have been blurred and names change to protect their identities.
No designs were submitted to the actual contest being held in Japan as designs were created in the U.S. As a creative professional working in the sports branding field, I felt it was important to discuss the significance of creativity and expression in logo design over the trend of crowdsourcing.
THE TOKYO 2020 PROPOSED OLYMPIC DESIGNS
Kendra, Olympic Logo, Age 4
Katey, Olympic Logo, Age 3
Taylor, Olympic Logo, Age 3
John, Olympic Logo, Age 3
Eva, Olympic Logo Design, Age 3
Clara, Olympic Logo, Age 4
Kyle, Olympic Logo, Age 4
Sarah, Olympic Logo, Age 3
Sarah, Olympic Logo Design, Age 3
Colin, Olympic Logo, Age 3
Hayley, Olympic Logo, Age 3
Charlotte, Olympic Logo, Age 3
Tokyo 2020 Olympic Mark
Selecting the LOGO FOR PROGRAM DEVELOPMENT
THE FINAL 2020 OLYMPIC AND PARALYMPIC LOGOS
Left, The Primary Tokyo 2020 Mark | Hayley; Right, Primary Paralympic Game Mark | Clara
Olympic Brand History 1992 – 2020
Identity Development
Brand and Logo Program
COMPLETE TOKYo 2020 IDENTITY PROGRAM
Brand Activation
Photography provided by
Norman Yusof, Malaysia | Lorenzo Giacobbo, Italy | Gunnar Kullenberg, United States
Art Education Consultant, Lori Rattner-Raisch
Classroom Teacher, Jessica Taylor
Addition images, Shutterstock
THE PRESCHOOL VISION OF THE TOKYO 2020 GAMES
Shinkansen Train at Kyoto Station
Preschool Tokyo 2020 Social Media
WORLD WIDE PRESS | DECEMBER 16, 2015 - JANUARY 4, 2016
A response to the open crowdsourced contest for the @Tokyo2020's new logo.
https://t.co/kQjRvXMPkr pic.twitter.com/bENmscSBqA
— HYPEBEAST (@HYPEBEAST) December 17, 2015Michael Raisch asks his daughter’s preschool class to help create Tokyo 2020 Olympics logo > https://t.co/J6hC28Ex4T pic.twitter.com/dZWE1Jv1g0
— It's Nice That (@itsnicethat) December 16, 2015PreSchool Olympic Logo Design: An Educational Commentary on Crowdsourcing: https://t.co/uy3xPoHHaN @RaischStudios pic.twitter.com/PEPRln9qxU
— HOW Design (@HOWbrand) December 16, 20153 year olds redesign the Tokyo 2020 Olympic Logo https://t.co/AZlkOoZCk8 #LogoDesign #Design #Olympics pic.twitter.com/fbS8HXXGbk
— Logo Geek (@Logo_Geek) December 16, 2015“A three-year-old could have designed that!” – the Olympic logo made by a toddler: https://t.co/Vh47iYm69v pic.twitter.com/KQHfQULown
— Design Week (@Design_Week) December 18, 2015PreSchool Tokyo2020 Crowdsourcing — Michael Raisch; The creative work of Raisch Studios
https://t.co/Nyordxk8ft pic.twitter.com/GA4tBdi4n1
— Muzli (@usemuzli) December 16, 2015raisch studios creates unofficial #tokyo2020 logos with help from preschoolers #design https://t.co/BWT1qdmOQi pic.twitter.com/ZdbYVFZSa4
— designboom (@designboom) December 29, 2015Today on Brand New (Linked): @RaischStudios crowdsources Tokyo 2020 logo to preschoolers https://t.co/jQu0HVUhR7 pic.twitter.com/uz1ol14kPj
— UnderConsideration (@ucllc) December 16, 2015Preschoolers design surprisingly great logos for the 2020 Tokyo Olympics https://t.co/5DH0eGiqE5 pic.twitter.com/6NK3ZBrIHk
— TAXI (@designtaxi) December 29, 2015幼稚園児が東京オリンピックのエンブレムを提案 https://t.co/5jtJAWEsaI pic.twitter.com/n3bA3waQ3l
— Fashionsnap.com (@fashionsnap) December 19, 2015.@RaischStudios asked a preschool class to design #Tokyo2020 #logo–+their work's not bad https://t.co/f2fK5rPJGE pic.twitter.com/BoeTjraD3i
— AIGA (@AIGAdesign) January 7, 2016Le logo des jeux olympiques de Tokyo 2020 par des enfants de 3 ans ! https://t.co/orYUNszQTx pic.twitter.com/l2ej1d9fp0
— graphéine (@grapheine) January 2, 2016Raisch Studios on Twitter
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This +kids and then after 36 it all goes down hill... https://t.co/naHmsG7LN9 -
Can we take a second to appreciate how fantastic the original 1982 Epcot branding system was? #Epcot #branding https://t.co/iE26RzL6x3
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Me: "When I was your age there was a show and all they did was jump their car over things" My 7yo: "That's weird." https://t.co/Koy7mX2lrC
