CLIENT | Entertainment Parteners - ART DIRECTION | Frederick & Froberg DEsign
Central Casting has been the recognized leader in casting for background actors since its inception in 1925. Over the years there have been many changes in the entertainment industry, but Central Casting has always remained at the forefront of background casting. By 2008, Entertainment Partners reached out to better establish Central Casting's identity. The identity hearkened back to their heritage in the Hollywood scene. The result was a clean a modern take on classic 1930 show business typography.