CLIENT | JOESTER LORIA GROUP - ART DIRECTION | FREDERICK AND FROBERG DESIGN
The relaunch of the Chrysler 300 after five decades has caused quite a stir in the market place. The blending of performance and prestige has been a big hit with both the “tuner” and hip-hop communities. This opportunity lead The Joester-Loria Group — Chrysler’s licensing agent. With the creative team, I developed trend based theme art and apparel collections that explored contemporary urban looks to create exciting collections for licensees.