“...Immediately upon announcement of the contest, copies of the Fujica ads by Leonard Rattner Co., New York, which were set to appear in national consumer magazines and photography books, were sent out for window tie~ ins...”

“Leonard Rattner Co, New York appointed agency for United Aircraft Products, Dayton, Ohio”

“The Fuji Photo Film Company Ltd, of Tokyo Japan, has a new Super-8 format movie system, which was introduced at a special press conference held at the Hotel Pierre in New York. Fuji was represented by a contingent of Japanese officials and Mr. Leonard C. Rattner, their advertising public relations representative in the USA. …After coffee and dessert, Mr. Rattner proceeds to the head of that table towards four ‘flip-chart’ stands.

We soon find how significant this conference might prove to be when he introduces himself and outlines and demonstrates ‘the New Fuji Single Straight Super-8 Cartridge System. The Fuji Single Super-8 System is so unique and its appeal so broad it has been adopted by 15 other camera and film manufactures.”

“A new Japanese home move camera went on sale in the United States yesterday, And $4-million will be spent over the next two years to penetrate the amateur-move market and build consumer acceptance for Fuji Photo Film Company products.

The marketing drive centers on the “Single 8,” a kit consisting of two 8mm. cameras, a drop-in color-film cartridge and a projector. The camera weighs 24 ounces and is said to produce a picture 50 percent larger than the image on standard film.

The advertising campaign to promote the product begins in May with a full-page ad in Life magazine and a half page in Look. Ads in those publications will through July. There also will be ads placed in Playboy, The New Yorker Esquire and other publications.

The camera is being distributed in this country by Ehrenreich Photo-Optical Industries Inc. The Leonard Rattner Company is the advertising agency, A more active campaign is planned for the fall.”