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#SharingHope

A digital campaign calling on viewers to share art
as inspiration to fight inequality worldwide.

 

FEATURED ON

 
 
 
 

DECEMBER 30 – 31  | PROJECT CREATIVE BRIEF

A good time to be remembering that humanity has faced dark days before and has persevered. We’ll be asking people to share on social media something which has meaning for them, which sustains and strengthens. a poem, a piece of music, quotes, teachings. The art which is the best of humanity and has been our guiding light. “art is the highest form of hope”
— Oxfam, Hillary Vipond
 Current envorinment and art landscape.

Current envorinment and art landscape.

Creative phrasing and mapping

 

INITAL PAINTING TESTS

TEST CONCEPTS AND EXPLORATION

 Share Hope -  GIF Type - Motion Test - 1

 

Round 2  |  Creative Exploration

JANUARY 2

Alternate Horizon Sunrise Background

Round 3  |  Creative Exploration

JANUARY 3 - 4

Flying Birds concept exploration

 
 Morning birds and the construction of the World Trade Center, January 17, 2013

Morning birds and the construction of the World Trade Center, January 17, 2013

 

"BIRDS OF HOPE" CONCEPT EXPLORATION

Single frame animation sequence

 Animated Bird process sketch

Animated Bird process sketch

Finalized 'Birds of Hope' Sequence

 
 Static graphic version

Static graphic version

 
 
CitySunrise.jpg

 

Finalized Concepts

#SHARING HOPE PROJECT WRAP-UP

 
 
 

Round 4  |  'Cityscape Sunrise'

JANUARY 5 - 6

Individual Scene Elements, Sunrise, Cityscape and Grounding Color Plates

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MOTION COMPOSITE TESTS

 Original Painted City - Option 2

Original Painted City - Option 2

 

Round 5  |  Creative Development for Final

JANUARY 7

Option A : #SharingHope - No Sky

 
 Alternate static verision

Alternate static verision

 

Additional Support Art : #SharingHope + Minimal Sunrise

 
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Social Activation

JANUARY 17 - 20TH RELEASE

 

JANUARY 17TH